Riccoh offers advice in book, OFF THE RECORD

Col. Riccoh Player’s book, OFF THE RECORD: One Public Affairs Officer’s Ground Rules is available now.

From the back cover:
With more than 30 years of experience in TV, radio, public affairs, public policy and leadership, Emmy-winner, Riccoh Player uses his platform to create and dissect not just managing the message but controlling it!

He motivates, encourages, and empowers Public Affairs professionals to understand the criticality of owning their message-space in a congested and often contested information environment.

In OFF THE RECORD. Colonel Player challenges legacy Public Affairs stereotypes and ignites excellence in the craft for those rowing upstream in the community.

-Keith Oliver, Colonel {USMC, Retired)

Review from Amazon.com:
“…The message is concise, but critical, for understanding how the modern “news” cycle flows and how to gain and maintain a certain amount of tactical advantage on your own message. Yes, the context is the military public affairs domain, but that’s just the setting for the story. This message transcends that context and can be applied to short-burst social media, resume writing, blogging, journaling or writing a novel. Thanks for such a timely and impactful piece of literature.”