Oliver gaining press for his book “Command Attention…”

Past president Col. Keith Oliver, USMC (Ret.), is gaining steam for his book, “Command Attention: Promoting Your Organization the Marine Corps Way.”  Leatherneck Magazine named it November’s “Book of the Month.”  And www.wtop.com, owned by the Washington, D.C. radio station 103.5 FM features Keith’s first radio interview.

Check it out here: Keith Oliver’s radio interview

The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world’s most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs.

Col. Keith Oliver uses numerous real-life examples to teach practitioners how to aggressively and effectively promote their units and programs via speeches, the news media, and in-house newsletters, newspapers, and websites. He includes tips on public speaking, handling interviews, and building solid relationships. This guide is equally beneficial to other military service PAOs and civilian public relations professionals.

Oliver currently chairs the Public Affairs Leadership Department at the Defense Information School. He served as a PAO in Operations Iraqi Freedom and Desert Storm.