Famed press officer in Vietnam war, dies at 90

CC Steve Stibbens reports: “It is with great sadness I have learned that our friend [Col. Barry Zorthian, USMCR (Ret)] died in Washington Thursday December 30th in Sibley Memorial Hospital. Greg Zorthian, Barry’s son, an editor at the Financial Times in New York said this morning that both he and brother Steve, also of New York, were with Barry when he passed away. Immediate cause of death was a stapf infection. Barry will be buried at Arlington Cemetery. He was a good Marine and highly respected Public Affairs spokesman in Vietnam during the roughest of times.”

By RICHARD PYLE
Associated Press

Colonel Barry Zorthian, USMCR (Ret)

Colonel Barry Zorthian, USMCR (Ret), a colorful U.S. diplomat who left his mark on American policy in Vietnam as a forthright and often combative press spokesman in the early years of the war, has died. Zorthian, 90, died Thursday in a Washington, D.C. hospital where he had been admitted a few days earlier, his son, Greg said. A staph infection was the immediate cause of death.

By his own reckoning, Zorthian was the last surviving member of the original cadre of U.S. diplomats and military leaders whose policy decisions shaped events in America’s longest war.

Dispatched to Saigon in 1964 by then President Lyndon Johnson to defuse an increasingly acrimonious relationship between American officials and news correspondents covering the war, Zorthian used a mixture of charm, sly wit and uncommonly straight talk in trying to establish credibility for the U.S. effort.

In the first American war without formal censorship, Zorthian had no way to prevent unauthorized disclosures or stifle criticism, but refused to be intimidated by either officials or the news media.

“He talked back,” said George McArthur, who covered the Vietnam war for the Associated Press and the Los Angeles Times. Zorthian’s candor earned him grudging admiration and respect among the journalists who were his primary adversaries. While coming to trust his word, some also found him a tough competitor at the poker table.

“Barry’s door was always open and although he never shared a classified thought, he left you feeling that he had,” said former New York Times and CBS reporter Bernard Kalb. “Even when he told you nothing, he was always persuasive.”

Many ex-Vietnam correspondents who dealt with him say Zorthian, more than any other government spokesman of recent memory, understood and valued the role of the press in a free society.

“In postwar years, Barry Zorthian remained steadfast to his conviction about the significant role the media must play in a democratic society,” said Peter Arnett, a Pulitzer Prize-winning war reporter for AP in Vietnam and later a CNN foreign correspondent. ” His patience was tested in Vietnam, but he understood the principled motivations of the journalists working in Vietnam.”

Arnett recalled that when he complained about an American military policeman threatening to shoot him during a 1965 Buddhist street demonstration in Saigon, “Zorthian shook his head in mock concern, and said `Damn it, Peter, you threatened him and he was just responding.” `What?’ I replied. `Yes,’ Barry said, `you were aiming your pencil at him and that’s more dangerous around here than a .45.’ “

Zorthian remained proud of his most controversial achievement _ creating the daily Saigon press briefings that became known as the “Five O’clock Follies,” where officials delivered battlefield summaries and answered questions from reporters.

Though they sometimes became shouting matches and were widely ridiculed, the briefings lasted a decade, the only regular forum in which U.S. and South Vietnamese officials spoke entirely on the record and were often challenged or contradicted by reporters, sometimes to their embarrassment. Overall, the “Follies” — a disparaging term coined anonymously and adopted even by officials, including Zorthian — served as the backbone of daily reporting on the war.

“I can never recall him misleading me, even though he straddled a fine line of loyalty to the government and the public’s right to know, which he strongly believed in,” said George Esper, a former AP Saigon bureau chief now teaching journalism at West Virginia University. “He was always accessible and always knew what he was talking about.”

Zorthian had observed his 90th birthday last October with a group of Vietnam-era reporters and diplomats at the National Press Cub in Washington DC. Among those attending was top U.S. diplomat Richard Holbrooke, who had been a young foreign service officer in Vietnam at the same time as Zorthian. Holbrooke, President Obama’s special envoy to Pakistan and Afghanistan, died Dec. 14 after emergency heart surgery in Washington.

Zorthian was born of Armenian parents in Kutahya, Turkey, in 1920. The family immigrated to the U.S. and New Haven, Conn., where Barry attended Yale University, edited The Yale Daily News and was a member of Skull and Bones. Graduating in 1941, he served as a Marine Corps artillery officer in the Pacific war and retired from the USMC Reserve as a colonel.

After a postwar stint at CBS radio, Zorthian spent 13 years with the Voice of America, reporting on the Korean war and rising to program director, then did tours as a Foreign Service officer in India and Vietnam.

In 1964, he was chosen by then U.S. Information Agency director Edward R. Murrow to run the Joint U.S. Public Affairs Office, known as JUSPAO, which dealt with the news media. After a year, he was given the diplomatic rank of minister. In that capacity Zorthian served as press media adviser to three successive U.S. ambassadors — Henry Cabot Lodge, Maxwell Taylor and Ellsworth Bunker — and to Gen. William C. Westmoreland, the U.S. military commander.

“Certainly Barry instilled in Westmoreland an appreciation and sensitivity to the media. At the drop of a press card you could usually get an interview or at least a helicopter ride with Westy,” said Don North, a former CBS and ABC television correspondent.

From 1968 on, Zorthian worked in the private sector, including 12 years as president of Time Life Broadcast and Cable and then as its vice president for Government Affairs in Washington. He headed a Baltimore-Washington economic group and worked in media and public affairs for several corporations in the U.S. and abroad, and a government commission on media-military relations.

Most recently, He worked in media affairs for Alcalde & Fay, a media consultant firm based in Arlington, Va. In addition to his Yale degree, Zorthian had a law degree from New York University. He was a board member of the Armenian General Benevolent Union and the Armenian church Endowment Fund. Zorthian’s wife of 62 years, Margaret Aylaian Zorthian, died last July.

He is survived by two sons, Greg and Steve, a daughter-in-law and two grandchildren.