Col. Bryan Salas
The Director’s Cut: DivPA’s Monthly Newsletter to the Marine Corps’ PA Community is now online you can download it here
Marines –
Today’s commanders must understand the battle of narratives as well as they understand the application of violence. Surrendering the narrative may not have the harsh, immediate, and tangible consequences of the inappropriate application of violence, but it can be deadly over time. For example, public outcry over the abuse of detainees at Abu Ghraib Prison abuse caused the release of known insurgents. These insurgents returned to combat and killed Marines.
The former ISAF commander, as profiled in Rolling Stone Magazine, also failed to win the narrative. Building relationships with the adjacent staffs, our national leaders, allied and coalition leaders, and the media, are keys to winning the understanding and trust necessary for ensuring the national will.
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